Boston Interiors has revamped its website and launched its first-ever product catalog as it moves to grow into a true multi-channel retailer.
The seven-store, Boston-area lifestyle home furnishings retailer isn’t new to e-commerce business, but consumers used the old website more primarily informational purposes and it wasn’t driving traffic, said Stefanie Lucas, who was named CEO of the family-owned business about a year ago.
“As our stores evolved in look and feel, our website really had not kept up,” she said.
That changes with the relaunch, she said, as the website now does a much better job of mirroring the retailer’s stores — not just in product and presentation, but in other experiential ways, with more emphasis on the company’s in-store service strengths and design assistance, for example.
Among other things, BostonInteriors.com is easy to use and now mobile friendly.
Users can view its midpriced to upper midpriced assortment in various fabric and finish options and can order gift cards. By the end of this year, the site also will feature a wedding registry.
Between 90% and 95% of the retailer’s in-store merchandise is available online, but the website also includes some online-only items such as bunk beds and other youth furniture items, catering to a large number of its target customers who have second homes. In addition, while the retailer may feature one particular area rug in its stores, it will offer the item in different colorways on the website, Lucas said.
Boston Interiors private labels its merchandise and doesn’t disclose supplier sources.
The retailer already ships across the continental United States, but Lucas said it has made some changes to become more competitive when shipping outside of its New England stronghold. In the past, for instance, the company was not set up to competitively ship accent items, so customers could only get them in-store. But now it’s offering accessories online and shipping them cost-effectively via UPS.
“We are strategically shifting our model to accommodate all the ways Baby Boomers, Gen Xers and Millennials want to be reached,” Lucas said. “Wherever the customer chooses to shop, we want to offer them a seamless experience.”
Lucas said the site will get even better as Boston Interiors makes additional enhancements and online investments this year and next year, though she declined to disclose the size of the investment. Eventually, she said. The site will include more custom options — both in upholstery and case goods, again mirroring the store, where custom orders account for 30% to 40% of sales.
sumber : http://www.hargapromoterbaru.com/2015/10/katalog-indomaret-promo-indomaret-11.html
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Jumat, 09 Oktober 2015
Kamis, 08 Oktober 2015
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Pada cover depan SUPERINDO selalu memberi tagline Belanja Hemat Untung Berlipat. Karena Superindo selain memberikan informasi tentang promo. mereka juga memberika Grand Prize yang menarik. Promo pertama adalah Super Fresh dari Superindo yang terdiri dari Pear Sweet dan Blimbing Madu. Untuk Pear Sweet dengan harga 1.775 untuk blimbing madu dihargai dengan harga 1.595. Ada juga promo super murah pada Katalog Promo SUPERINDO 8-14 Oktober 2015 yakni Goodday kopi instat cappuccino sct 10x25gr dengan harga 11.990. selanjutnya Bear Brand susu steril teh putih malt putih klg 140ml dihargai dengan 6.990.
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